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Are You Just Writing For The Sake Of Writing?

I spent quite a bit of time lately reviewing articles at EzineArticles.com and I’m really surprised to see how little article authors are implementing simple SEO strategies. It made me stop to wonder, what is the purpose of writing an informative and useful article without even doing simple optimization for the search engines?

I came across several articles that didn’t even utilize effective anchor text in the links within the resource boxes. Many resource boxes simply contained links to the actual url without any anchor text at all. When you’re viewing an article at EZA, if you view the page source you can see what keywords they assigned to the article. This is a terrific way to find additional keywords for your niche and you would be surprised at how often people are not researching properly for sensible keywords.

I agree that whatever you are writing should be geared towards your audience – you should always write in such a way that compels your readers and provides useful and relevant information. But that doesn’t mean you have to forego optimizing for the search engines! With a few simple steps you can write keyword rich articles while still maintaining your writing style and create a stunning article:

Don’t neglect keyword research

A popular approach is to find long tail keywords which are phrases that contain 3 or more words. While these phrases may get searched on a lot less that generic 1-2 word phrases, they are often much more targeted and less competitive. There are many keyword tools available both free and paid, but I suggest you use a combination of tools to get a solid understanding within your niche. Different tools aggregate their data from different sources, so don’t isolate yourself within just one tool.

Include your main keyword phrase in the title of the article

This is such a simple step to do but amazingly many people don’t utilize it. Try to keep your keyword phrase in the beginning of the title for maximum results. Sometimes you can combine keyword phrases and/or repeat them within a title for even better optimization. An example using the phrase “RSS Marketing” could be: “RSS Marketing – Learn How RSS Marketing Can Boost Your Business”. Another example that uses main and secondary keyword phrases could be: “RSS Marketing Isn’t Difficult – Learn How RSS Advertising Is Done”.

Weave your main keyword phrase throughout your article

This is often referred to as keyword density. In other words, how often does your keyword phrase appear within the body of the article? There are varying opinions on keyword density but in the end you’ll have to decide. Your article should flow nicely and be easy to read. Some article directories actually implement rules that a keyword phrase can only be included once per 100 words. Generally, I use this as a rule of thumb. So within a 400 word article I will try to weave in my main keyword phrase about 4 times. This isn’t a strict rule though, because if my main keyword phrase doesn’t flow nicely within the article 4 times then I simply won’t do it.

Weave secondary keywords throughout the article

When you perform keyword research, you should come up with 2 or 3 secondary keywords as well. Choose keywords that will mesh easily with your main keyword phrase, and try to include them a few times throughout the article. This will help you get additional exposure in the search engines.

Use your main keyword phrase as the anchor text in your links within the resource box.

This is really a very simple step and there is no reason to link to your website without using keyword rich anchor text. Remember your articles are providing backlinks to your website, and you want those backlinks to contain keywords that are relevant to your content. Simply having your anchor text be “click here” or “read more” is not leveraging the power of backlinks. Do you want to be ranked in Google for the phrase “click here”?! Well, Adobe is but that’s another story.

At the end of the day, you definitely want your articles to be interesting and easily digestable. But for the little effort it takes to properly optimize them for the search engines, don’t disregard the power behind this!


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