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Facing Your Fears – What Niche Do I Choose?

This is the first post in a series of posts that discusses how your fears could be holding you back from succeeding.  I’m writing this from my own experiences, because I think a lot of people may be able to relate. There’s always been a lot of talk in the Internet Marketing communities about taking action and being “stuck” in the learning phase. Several people say things such as “just do it”, “it doesn’t have to be perfect”, “stop learning and start acting”, “taking action is key”.

I firmly believe that you will NOT get out of your “learning paralysis” until you identify and conquer your fears.

There are communities online in the Internet Marketing field that are goldmines. Free places where experienced marketers lay out blueprints for you to jump in with both feet. Some even give unbelievable details. For those of you who haven’t taken any action yet, do you ever stop to ask yourself WHY?

I urge you to think about this. Close your browser, turn off your Skype, MSN, AIM and whatnot. Get out a piece of paper and write down your answers. Why haven’t you chosen an idea and taken action yet? What is stopping you?

In this first post, I wanted to discuss a very common fear many people have when they’re first starting out in Internet Marketing. It’s the dreaded topic of choosing a niche.

I’m sooo %¿aj!34a@@# frustrated!! Someone PLEASE tell me how to find a profitable niche!

I think this is one of the major concerns most newbies have. Choosing a niche has become such a HUGE endeavor it appears. I don’t think it’s such a huge endeavor, but it certainly gets blown into one sometimes. There are entire books dedicated to choosing a niche, some 50 pages long or more. So one must think that choosing a niche requires a high learning curve to learn the ropes. I think a lot of people get stuck here. They don’t feel as if they have adequate experience or knowledge to properly select a niche.

But again, there are many great posts and even free books out there guiding you on how to choose a profitable niche. What stops people from simply following advice of their fellow marketers?

Here’s an interesting question for you. Let’s say your neighbor is a highly successful Internet Marketer. They’ve been making a comfortable income for a few years now, are are in many niche markets. They aren’t rich, but living quite comfortably.

One day you’re sitting having a coffee with your neighbor, and she tells you step by step how she goes about choosing profitable niches. I bet you in a heartbeat you’d be hanging on to every word. You’d probably take notes and are much more likely to take action versus if you read it in a book or on a post in some forum. Do you agree?

This is where BELIEF comes into play. You BELIEVE your neighbor’s strategies are well worth trying, because you can clearly SEE how well she is living, and how successful she is. You BELIEVE that her strategies work. The word “hype” doesn’t even enter your mind. A lot of doubts are removed, aren’t they? The only doubt that might remain is the inevitable question: Can YOU do what SHE does? But before we get to that…

The problem with the many books, posts, and other content we find online that tell us various ways to make money, is a lot of us have trouble weeding out the crap from the gems. How do we know who’s just trying to make a fast buck? How can we tell who’s providing HONEST and experience-based knowledge?

This is where you must be willing to take RISKS. Every time you take someone’s advice and take action, you’re taking a risk. The simple truth of it is you have to be WILLING to take risks, period. There’s no way around that.

For example, I write some PLR material and although I’m taking action, I’m also taking risks. I have to choose what I think will be a profitable niche to sell in. I can’t know for absolute certain what niche material other marketers will buy. So I put in hours of work into a PLR package, which might sell like hotcakes or idle away into oblivion. It can be frustrating when something doesn’t go as I planned, but I learn what I can from it and move on. I’m satisfied that I took action, feel good about allowing myself to take risks, and at the same time I’m learning more about my target market.

Now back to the fear uncovered earlier: “Can YOU do what SHE does?”. Not only do we struggle to believe the advice we’re given, but we struggle to believe in ourselves. I say “we” in a generic sense. This could apply to newbies or experienced marketers.

Until you BELIEVE that you can succeed, you will be forever paralyzed.

Believing in yourself will stem from your own self esteem. If this is a crucial stopping point for you, it may well be worth your time to nurture and develop that self esteem.


  • You need to learn the basics of choosing a niche from some sources that you find BELIEVABLE and TRUSTWORTHY
  • You need to be willing to assume RISKS
  • You need to BELIEVE in yourself
  • This goes without saying, but you need to take ACTION
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Related posts:

  1. Facing Your Fears – Fear Of Failure
  2. Facing Your Fears – I Still Have A Lot To Learn
  3. Facing Your Fears – How In The World Can I Compete?
  4. Facing Your Fears – I Can’t Decide What To Do!
  5. Niche Hunting Here We Go! (Part 1)

2 Responses to “Facing Your Fears – What Niche Do I Choose?”

  1. Chris Moran says:

    Nice writing style. Looking forward to reading more from you.

    Chris Moran

  2. Kaz says:

    Thank you Chris, I appreciate the feedback. By the way, I like how you’ve added your photo to your blog home page. I think that must really help with connecting you to your visitors. I may have to emulate! ;)

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