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How To Turn Off Google Personalized Search

You may or may not be aware that as of December 4th, 2009 Google introduced Personalized Search for ALL users, regardless of if you are signed into Google or not. For some, this is a real PITA.

For example, I have to track and record rankings for my clients on a regular basis. I do not want to report on rankings showing up in personalized search, that’s for sure.

Well fortunately there is a way to turn it off. Before proceeding, make sure you are logged OUT of Google first.

When you visit Google.com, enter something in the search box and hit “Google Search”. On the results screen in the upper right-hand corner, click on the link that says “Web History”:

Then click on the link that says “Disable customizations based on search activity”:

Now enter the url to Google.com again in your browser bar and personalized search will be turned off. To verify, click on “Web History” again and you should see this screen:

If you know an easier way to deal with this, please let me know! For now, this is what works for me. So at least I feel confident knowing that I am reporting rankings that are NOT influenced by customizations based upon my interactions with Google.com.


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